Учебное пособие 2-е издание Рекомендовано умо рае по классическому университетскому и техническому образованию в качестве учебного пособия для студентов высших учебных заведений, обучающихся по специальностям 060500 «Бухучет, анализ и аудит»
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VII. Match the gaps (1-7) in the letter with the phrases (a-g). a. As you can see from my CV … . b. I am willing to… . с. I believe that … . d. I look forward to … . e. I do not have … . f. I am writing in response to … . g. Please do not hesitate to … . VIII. Complete the definitions with the highlighted words from the advert and the advice. 1. means very unusual. 2. An helps you do better than other people. 3._______ means very important or necessary. 4. A is a short description of something, with no detail. 5. _____means serious and businesslike IX. Hard-working and enthusiastic are two personal qualities. Find and underline some others in the advert and letter. Use the Glossary or a dictionary to find the words in your language. X. You want to apply for the job in the advert below. Make a list of your personal qualities. Invent experience that would be useful for the job, then write a letter applying for the job. Holiday helpers for disabled children We are looking for enthusiastic people aged 16-18 to work as helpers on activity holidays for disabled children. The children we work with are aged between 8 and 11, and these holidays give them the chance for new experiences, such as horse-riding, sailing and swimming. You need to have lots of energy and enjoy working in a team. Experience of working with children would be an advantage, but is not essential. We offer a weekly allowance, free accommodation and the chance to do something really important. Apply in writing, with your CV, to: alison@summerkids.com. XI. Find a job advertisement in your own language or invent one. Translate it into English. Give it to a friend and ask him (her) to write a letter applying for it. Write an application letter for the job advertisement they give you. UNIT 4 WRITING A CURRICULUM VITAE (CV) I. Rebecca Sprau decides to apply for the job in Wismar, Germany. Study her CV carefully to see how she has presented the information about herself. Where do you think each of the following headings should be placed? Are CVs in your country presented differently? References Activities Personal Details Education Skills Professional Experience 1. Personal Details Rebecca Sprau 2544 South Fruitsnake Road Land Haute, Wales 54267 Phone: 1232 528 9305 E-mail: rebecca.sprau@caledonia.net 2._____________ 1991–1992 London Chamber of Commerce and Industry Diploma in Public Relations 1988–1991 University of London BA (Honours) in Journalism and Media Studies (Class II) 1981–1988 Broadfield School, Brighton A levels in German (A), English (B), History (B) and Geography (C) 3_____________ Public Relations Officer, Welsh Nature Trust 1995-present Responsible for researching and writing articles on all aspects of activities and ensuring their distribution to the press Editor of the Trust's monthly journal In charge of relations with European environmental agencies Press Officer, Welsh Tourist Board 1992–1995 Preparation of promotional materials and brochures Co-ordination of media coverage The Cardiff Tribune newspaper Summers of Two three-month training periods as assistant to the 1990 and1991 Sports Editor Arranging and conducting interviews Preparation of articles covering local community sports events 4 ____________ IT Office 2000 and Windows NT, Exel, Internet, Powerpoint Languages Fluent German and proficient in French Additional Driving licene (car and motorcycle) 5_____________ Cross-country skiing, rock climbing and swimming Ski Instructor (grade II) Secretary of the local branch of “Action”, an association organizing sports activities for disabled children 6. _____________ Geoffrey Williams Brenda Denholm Professor of Journalism Sports Editor University of London The Cardiff Tribune II. Work in pairs. Refer back to the job advertisement, CV and letter of application. Do you think that Rebecca has a chance of getting the job? What are her strengths and weaknesses? III. Write your own CV. IV. Read the sections of a CV (a-h) and match them with the headings (1-8). 1. Personal statement 5. Interests 2. Personal details 6. Other information 3. Work experience 7. Referees 4. Languages 8. Education and qualifications a. Czech (mother tongue), English (fluent), Spanish (good) b. Theo Johnson, Head of Postgraduate Studies, London; Business School Sarah Lewis, Marketing Director, International Enterprises с. 1998–1999 London Business School - Postgraduate Diploma in International Marketing 1994–1998 University of Economics, Prague - graduated in Business Studies d. I am a hard-working and enthusiastic sales and marketing graduate who is looking for a challenging position with an international company. e. Travel, swimming, running, reading, cinema, classical music
g. I spent a year travelling in the United States and Latin America between my postgraduate studies and my current job. I also worked for two summers at a summer camp for children in the US. I ran the London Marathon in 2000 and 2001. h. 2000-date Marketing executive, J В Market Consulting, London 1999–2000 Marketing trainee, International Enterprises, London V. Complete (1–5) with the highlighted words. 1. Courses or exams lead to ___________. 2 . ___________is what you have done in your life or work. 3. A____________ is a person who has passed a university course. 4. A____________ is a person learning a job. 5. _____________ is interested and excited. VI. Work in pairs. Look at these 'rules' for writing a CV. Which ones do you agree with? Why? – Make sure your CV is well-organized. – Include a lot of detail - a good CV is long. – List your education and work experience in reverse order - start with your most recent job. – Include additional information that you think could help your application, e.g. travel experience or voluntary work. – Don't send a covering letter (resume) - no one reads it. VII. Work in pairs. Look at the job advertisement. Discuss what qualifications and experience applicants need for this job. Do you think Frantisek Svoboda has the right qualifications and experience to apply for the job? International Marketing Manager Lopez Garcia is a Spanish-owned investment company currently looking for a marketing professional to join our London office. The successful applicant will be responsible for: – marketing our services to clients in the UK – helping to develop the company's marketing plan – travelling to Spain and Mexico for meetings with clients – managing a team of ten people. You need to have a marketing qualification and at least three years' experience. You must be enthusiastic, hardworking and flexible. Ability to speak Spanish is essential. Apply in writing, with CV, to: Jaime Aranda, Human Resources Manager, jha@st.romero.es VIII. Write your CV for a job of your choice (say what it is). Use your own details and add qualifications and work experience which you hope to get in the future. Decide on the best order of the sections in Exercise III. IX. Work in pairs. Find some adverts for jobs like the one in Exercise V. Look in newspapers or on the Internet. Choose an advert for a job you would like to do. Give your advert and CV to your partner and take theirs. Suggest ways your partner could adapt their CV to fit the job advert. UNIT 5 Writing a business e-mail I. Why do people use e-mail in business? Make a list of your reasons. II. Read some 'rules' (on the right) for writing good business e-mails. Which rules do you follow? How to write an effective e-mail 1. Use a subject line that tells the other person what the e-mail is about. Don't just write Information or Your e-mail, 2. If you are writing to someone you don't know, start by saying who you are and why you are writing. 3. Use written greetings (Dear Mr. Smith) and endings (Yours sincerely), just as you would in a letter. 4. Use short, clear sentences. 5. Use paragraphs for different subjects. Leave a space between paragraphs. 6. In business e-mails, always use a formal and polite tone. Don't be too informal or familiar. 7. Don't use emoticons, e.g. ©, or acronyms, e.g. BTW (by the way). 8. Don't write in CAPITAL LETTERS - this is like shouting. 9. Don't repeat yourself - try not to use the same word more than once in a paragraph. 10. Check your spelling and punctuation - are they correct? If you are worried about your spelling, use a spell check. III. Read the e-mail below from a student to a company about their work experience programme. Which rules in Exercise II does he break? To: Amanda Lewis, Human Resources Manager From: Luigi Ferrara Subject: Information (1) Hello Amanda! (2) I'm Luigi from Pescara. (3) Can you tell me about your student programme? I know your company takes students who want some work experience in their holidays, and (4) I want to apply for the programme because I want to get some experience of working in a big multinational company and I also want to practice my English and make it better, because I think it is VERY BAD. Sorry about that!! I want to know more about the program, so (5) please give me some more information, in particular the dates, the details of the daily work, how much you pay, where I can stay, etc. I study marketing so I would like to work in the marketing department if it is possible. BTW, I'm a 20-year-old student of business living in Italy. Sorry, I forgot to tell you that ©. (6) Send me your reply soon. Thanks a lot. Bye. Luigi IV. Look at the phrases in italics (1-6) in the e-mail. Match them with the formal phrases (a-f) below. a) Could you send me more information ... b) I look forward to hearing from you. c) I am writing to ask about... d) My name is Luigi Ferrara ... e) Dear Ms Lewis f) I am interested in applying for ... V. Here are some phrases to use in e-mails. Write starting (S), ending (E), saying why you are writing (W) or requesting (R) after each one and the ones in Exercise IV. 1. My name is ... . 2. I'm a student at... (school / college). 3. Dear Amanda (informal). 4. Thank you for your message. 5. With best wishes. 6. Please e-mail me if you need more information. 7. Yours sincerely. 8. Thank you for your e-mail of 20th August. 9. Please send me details of... . VI. Work in pairs. Rewrite the e-mail using the rules in Exercise II and some of the phrases in Exercises IV-V. VII. You are interested in taking part in a work experience programme for business students. Write an e-mail to a company that offers such programmes. Organize your e-mail like this:
UNIT 6 MARKETING I. Read the text and say why marketing is an important tool of any business. MARKETING TODAY Marketing is a relatively new science. What has been around previously is the art of salesmanship. Salesmanship is the art of manufacturing something and making another person want it. Marketing is the art of finding out what other person wants, then manufacturing it for him. In a market of multiple choices, it is no longer sufficient to produce a product and show your customers that it satisfies one of their basic needs. You must show them it provides benefits other products fail to provide, that it can be supplied at a competitive price and above it, supplied reliably. Consumer’s choice makes marketing work. Companies need to be constantly engaged in product development, if they wish to grow and make profits. Coca Cola was successful for many years with one product in one size until Pepsi Cola challenged them with a bottle double the size at the same cost for the consumers. Since then Coca Cola has made many changes. Today Coca Cola has many different soft drinks, cheeses, wines, movie companies, television production companies, to name only a few of its holdings. Multiply a choice for the consumer is the motor that drives the marketing vehicle. You are engaged in marketing when you:
When you asses the market you must get the answers to such questions as: Is there a demand for your articles? What sort of competition will you face? What are he local marketing conditions? If the answers are favorable you must then decide exactly how you will market your product. Should you open your own office, or employ an agent? If you employ an agent, should he be a stockiest? There is also a question of promotion of the new line. The media chosen for the advertising will vary according to the product, and according to the local preferences and habits. As a rule, a return on the marketing program investments doesn’t produce an immediate effect. In the initial period you may even suffer losses. But a thoughtful manager always acts with an eye to the future. He must see if the marketing effort will be rewarded. |
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